Turn Your Team Into Your Strongest Brand Channel
We help B2B companies build and scale employee-led advocacy programs on LinkedIn that boost visibility, trust, and engagement.
Your Employees Are the New Media
On LinkedIn, people trust people—not logos. Empowering your employees to share expertise, company culture, and insights transforms reach and relevance.
At Purple Pelican, we design advocacy programs that are structured, scalable, and brand-safe. From messaging frameworks to training and rollout—we help you build an employee-led content engine that supports business goals.
The Value You Get
Strategy-First Framework
We align advocacy goals with your business, brand, and marketing strategy.
Personal Branding Enablement
Equip employees with clear positioning, topic pillars, and audience targeting support.
Storytelling Support & Content Prompts
Help employees talk about culture, expertise, and experiences through authentic, non-promotional posts.
Hands-On Workshops & Live Demos
Interactive training to show how LinkedIn works—and how to use it to add value, not just noise.
Performance Analytics
Track individual and program-wide visibility, engagement, and consistency.
Internal Toolkits for Scale
Ready-to-use templates, guidelines, and emailers that make rollout across departments smooth and scalable.
Our Process
Discovery & Strategy Workshop
Identify teams, goals, and risks.
Framework & Content System Design
Build message templates, theme calendars, and governance policies.
Training Delivery
Run onboarding workshops and department-specific sessions.
Program Rollout & Support
Launch the program and assist with early-stage feedback.
Review & Optimize
Analyze results and refine for better participation and outcomes.
Why It Works
Trust Through People
Employee voices outperform brand pages on visibility and engagement.
Content Without Burnout
Frameworks and templates make content creation easy for non-marketers.
Measurable Business Impact
Track reach, engagement, and even inbound opportunities linked to employee content.
Sample Wins
- SaaS company saw 8x more impressions from employee posts vs company page
- Localization firm increased inbound leads by 30% from employee content
- Tech brand activated 40+ team members into consistent monthly creators
Thinkers. Builders. Fixers.
We’re your strategic partners in sales and marketing. Our work goes beyond playbooks and templates.
We work hands-on, aligning with your team to create results that speak for themselves.
What Sets Us Apart
Systems-First Thinking –
We bring structure and repeatability to your sales and marketing processes.
Modern Sales Expertise –
We understand how B2B buying works today—so your strategy actually works in the real world.
Deep LinkedIn Mastery –
From executive branding to team training, we know how to turn visibility into pipeline.
Fast Fixers –
We quickly identify what’s broken—and fix it with practical, tested solutions.
Other Capabilities
Consulting
Sales Process Development
Build a clear, repeatable sales system that drives consistent growth.
Social Selling and Account Based Marketing
Win key accounts with personalized, relationship-driven strategies.
Brand Positioning
Define a unique market identity that sets your brand apart.
Brand Culture Audit
Align internal culture with your brand’s core values.
Brand Perception Audit
Reveal how your brand is truly viewed by customers.
Customer Service & Experience
Deliver seamless experiences that inspire loyalty.
Recruitment
Outsourced SDRs
Build a clear, repeatable sales system that drives consistent growth.
SDR & AE Recruitment
Win key accounts with personalized, relationship-driven strategies.
Training
Sales Trainings
Train your sales team to crush their quota month after month.
Sales Navigator
Corporate trainings for sales navigator mastery.
Linkedin Executive Branding
Build your professional brand on LinkedIn with high performance content.
LinkedIn Sales Navigator Corporate Trainings.
Help your team champion the sales Navigator.
Linkedin Employee Advocacy Program
Strategically leverage employee networks for your growth efforts.
Frequently Asked Questions
1. Who is this program ideal for?
Sales teams, customer success teams, hiring managers, and leadership teams.
2. What if our team isn’t active on LinkedIn?
That’s exactly where we come in—training is included in every engagement.
3. Do you manage employee accounts?
No. We equip and support your team to own their voice.
4. Can this scale across departments?
Yes. We build a toolkit and train your internal champions to expand reach.