Be known for your expertise
Your profile and content explain the problems you understand, the experience behind your advice and the value of your work. A visitor has more to go on than a job title.
Done for you · For founders
LinkedIn personal branding services
Let your market see the expertise behind your business.
You have built a business and have a point of view worth hearing. Our LinkedIn personal branding services turn that experience into a credible profile, original content and a growing professional network. Our team creates and publishes the work, with your approval.
The founder’s challenge
Your reputation should reach beyond the people who already know you.
Customers who work with you know what you bring. People outside that circle may see a profile that says little about your experience, or a feed you last updated when you had a spare hour.
Running the business leaves little time to turn ideas into posts, review designs and stay active in relevant discussions. Yet those are opportunities for future customers and peers to understand how you think.
What this makes possible
Give people a reason to remember you.
A useful LinkedIn presence helps the right people recognise your expertise and understand why they might want to work with you.
Earn respect through useful ideas
Your decisions, lessons and observations become content that helps your audience. Sharing the thinking behind your work gives people reasons to follow you and take your views seriously.
Build a relevant network
Daily commenting and connection requests bring your presence into relevant professional circles. The focus is people who matter to your business and conversations worth joining.
Create reasons for inbound enquiries
When someone recognises a problem you discuss, they can connect it to their own business. Clear positioning makes it easier to understand when to approach you.
Client visibility
Millions of impressions across our clients’ LinkedIn content.
Our work has generated millions of impressions across clients over time. Behind that visibility is content that has helped founders earn respect, build their reputation and become better known in their markets.
Cumulative across clients. We protect the identities of the founders we ghostwrite for.
See anonymous business results
Working together
Your experience is the source. Our team does the writing.
Our LinkedIn personal branding services begin with what you know and how you want to be understood. A recorded conversation gives our writers the substance to work with.
Share your thinking in a Zoom interview
We ask questions about your experience, decisions and views. You answer in conversation. We record and transcribe the interview, then draw out the ideas that will be useful to your audience.
Review content grounded in your answers
Our writers turn those ideas into original thought leadership in your voice. You review and approve the content before we publish it on your LinkedIn account.
Maintain your professional presence
We revamp your profile, create and publish approved content, comment daily and send daily connection requests to grow your network. The work supports a consistent presence while you run your business.
A delivery team behind your voice.
Your work is supported by a project manager, copywriter, graphic designer, video editors and platform operators. You bring your knowledge and approve the content; our team handles its creation and publication, along with the agreed network activity.
Your questions
Before we begin.
Who is this service for?
Founders who want to build their market reputation, strengthen their network and attract more inbound enquiries. It is especially useful when you have knowledge to share but limited time to maintain your LinkedIn presence.
Will the content sound like me?
We use your answers from the recorded interview as the source. Your experience and point of view shape the content, and you approve it before our team publishes it on your account.
Do I need to write posts myself?
Our team writes the content. Your part is to share your experience in the interview, provide relevant business context and review the work before publication.
What does the podcast interview involve?
It is an online Zoom conversation. We ask questions, record and transcribe your answers, then use the ideas to create content. It gives our team direct access to your expertise.
Does Personal Branding include prospect DMs?
Prospect DM conversations are included in LinkedIn Social Selling, which includes all the Personal Branding work. Personal Branding itself includes profile revamp, interviews, content, daily commenting and connection requests.
Can I see named client examples?
We protect the identities of clients whose content we ghostwrite. We describe relevant work and results anonymously.
Your next step
Make your expertise easier to find and value.
Tell us how you want to be known and who you want to reach. We’ll discuss how your experience can become a stronger LinkedIn presence.
For a first look at your sales practices, take the Growth Audit for an on-screen report after sharing your contact details.