Build the Right Team Equip Them to Win
From recruitment to ramp-up—we help you build sales teams that hit quota and stay motivated.
Beyond Hiring We Build Sales Machines
Hiring great talent isn’t enough. To consistently hit revenue goals, you need a structured approach to identifying potential, evaluating fit, and enabling long-term success.
At Purple Pelican, we’ve developed a specialized recruitment and training system specifically for B2B sales roles. Our proprietary evaluation method helps identify high-potential candidates—not just great talkers—with real capacity for consultative selling.
We craft practical tests, live exercises, and interview flows that go beyond gut-feel hiring. Combined with onboarding design and strategic enablement, we don’t just help you hire—we help you hire right, every time.
What’s Included
Sales Role Definition
Define what success looks like for SDRs, AEs, and sales leaders in your context.
JD + Hiring Kit Creation
Create role-specific job descriptions, scorecards, and screening templates.
Interview Strategy & Support
Coach hiring managers, design assignments, and participate in interviews where needed.
Onboarding & Ramp Framework
Build 30-60-90 day plans and learning pathways that prepare reps for real conversations.
Sales Playbook Training
Train your hires on your actual processes—discovery, outreach, positioning, and follow-ups.
Coaching & Performance Support
Provide live or recorded training, 1:1 support, and continuous performance optimization.
Our Process
Needs Discovery
Understand your growth goals, team gaps, and hiring priorities.
Role + Profile Definition
Design what success looks like in each role—skills, mindset, and accountability.
Recruitment Enablement
Support with JDs, screening flows, interview formats, and onboarding.
Training Delivery
Run onboarding, sales process, and sales communication training.
Feedback & Calibration
Review outcomes and refine the system to boost speed-to-performance.
Why It Works
Strategy + Structure = Success
We don’t wing it. We build repeatable systems around hiring and development.
Training That Sticks
Your reps learn through real-world examples, not just theory.
Embedded, Not External
We work with your team to co-own outcomes and build internal capability.
Aligned With Revenue Goals
Everything is designed to drive performance—not just activity.
Sample Wins
- Series A SaaS firm hired and trained 5 SDRs—3 hit quota in their second month
- Real estate tech company improved interview-to-hire conversion by 2.5x
- B2B IT services firm reduced rep ramp time by 40% with custom onboarding
Thinkers. Builders. Fixers.
We’re your strategic partners in sales and marketing. Our work goes beyond playbooks and templates.
We work hands-on, aligning with your team to create results that speak for themselves.
What Sets Us Apart
Systems-First Thinking –
We bring structure and repeatability to your sales and marketing processes.
Modern Sales Expertise –
We understand how B2B buying works today—so your strategy actually works in the real world.
Deep LinkedIn Mastery –
From executive branding to team training, we know how to turn visibility into pipeline.
Fast Fixers –
We quickly identify what’s broken—and fix it with practical, tested solutions.
Other Capabilities
Consulting
Sales Process Development
Build a clear, repeatable sales system that drives consistent growth.
Social Selling and Account Based Marketing
Win key accounts with personalized, relationship-driven strategies.
Brand Positioning
Define a unique market identity that sets your brand apart.
Brand Culture Audit
Align internal culture with your brand’s core values.
Brand Perception Audit
Reveal how your brand is truly viewed by customers.
Customer Service & Experience
Deliver seamless experiences that inspire loyalty.
Recruitment
Outsourced SDRs
Build a clear, repeatable sales system that drives consistent growth.
SDR & AE Recruitment
Win key accounts with personalized, relationship-driven strategies.
Training
Sales Trainings
Train your sales team to crush their quota month after month.
Sales Navigator
Corporate trainings for sales navigator mastery.
Linkedin Executive Branding
Build your professional brand on LinkedIn with high performance content.
LinkedIn Sales Navigator Corporate Trainings.
Help your team champion the sales Navigator.
Linkedin Employee Advocacy Program
Strategically leverage employee networks for your growth efforts.
Frequently Asked Questions
1. Do you help with sourcing and outreach?
No. We support your internal team or hiring partners with role design and selection strategy.
2. What’s the difference between this and regular sales training?
This is integrated with hiring and onboarding—we build the whole ecosystem for rep success.
3. Can this work for remote teams?
Absolutely. We deliver everything virtually and adjust based on team structure.
4. Do you offer ongoing coaching or only one-time training?
Both. We offer 30-60-90 support and longer-term enablement partnerships.