Purple Pelican

Social Selling and Account Based Marketing Sell Smarter, Not Louder

Account-based growth strategies for modern sales teams.Strategic systems for social selling and account-based growth.

Stop Spraying
Start Targeting

Your best buyers aren’t filling out lead forms—they’re on LinkedIn, engaging with value-led content, and responding to messaging that feels relevant. That’s where our consulting approach to social selling and ABM steps in.
We build the backbone of your outbound strategy: defining your target accounts, mapping buyer journeys, and creating rinse-and-repeat SOPs that your team can execute with clarity. We don’t just hand over slides—we stay with you through pilot testing, coaching, and iteration until your system performs.

What Is Social Selling + ABM?

Social selling is the art of building trust and visibility with the right buyers—through personal brand, content, and conversation. Account-Based Marketing (ABM) is about flipping the funnel: identifying high-value accounts first, then targeting them with ultra-personalized messaging across channels. Used together, they align marketing and sales around the same goal—closing better deals, faster.

What We Do

Outreach Audit & Gap Analysis

Diagnose your current outreach and engagement gaps to identify missed opportunities and hidden inefficiencies.

Target Account Strategy

Define your ideal customer profiles and tiered targeting structure to focus efforts on high-value accounts.

SOP Development

Create custom outreach SOPs for both social selling and ABM that your team can follow consistently.

Messaging Frameworks

Build messaging samples and templates for LinkedIn and email to ensure consistency and personalization.

Team Coaching & Enablement

Coach sales and marketing teams to execute confidently, using playbooks and live training sessions.

Feedback Loop & Refinement

Track performance, gather feedback, and refine systems until they’re ready to scale.

Why It Works

Precision Over Volume

We focus your time and energy on the accounts that actually matter—no more wasted outreach.

Build Trust Before Pitching

Your buyers need to see value before they say yes. We help you create credibility before the first meeting.

Content That Converts

A strong process isn’t just for today—it’s what makes you ready to hire, train, and expand without starting from scratch.

Sales + Marketing, Finally Aligned

ABM only works when both teams play together. We build systems and rituals that keep them synced.

Thinkers. Builders. Fixers.

We’re your strategic partners in sales and marketing. Our work goes beyond playbooks and templates.
We work hands-on, aligning with your team to create results that speak for themselves.

What Sets Us Apart

Systems-First Thinking –

We bring structure and repeatability to your sales and marketing processes.

Modern Sales Expertise –

We understand how B2B buying works today—so your strategy actually works in the real world.

Deep LinkedIn Mastery –

From executive branding to team training, we know how to turn visibility into pipeline.

Fast Fixers –

We quickly identify what’s broken—and fix it with practical, tested solutions.

Other Capabilities

Consulting

Sales Process Development

Build a clear, repeatable sales system that drives consistent growth.

Social Selling and Account Based Marketing

Win key accounts with personalized, relationship-driven strategies.

Brand Positioning

Define a unique market identity that sets your brand apart.

Brand Culture Audit

Align internal culture with your brand’s core values.

Brand Perception Audit

Reveal how your brand is truly viewed by customers.

Customer Service & Experience

Deliver seamless experiences that inspire loyalty.

Recruitment

Outsourced SDRs

Build a clear, repeatable sales system that drives consistent growth.

SDR & AE Recruitment

Win key accounts with personalized, relationship-driven strategies.

Training

Sales Trainings

Train your sales team to crush their quota month after month.

Sales Navigator

Corporate trainings for sales navigator mastery.

LinkedIn

Linkedin Executive Branding

Build your professional brand on LinkedIn with high performance content.

LinkedIn Sales Navigator Corporate Trainings.

Help your team champion the sales Navigator.

Linkedin Employee Advocacy Program

Strategically leverage employee networks for your growth efforts.

Frequently Asked Questions

We work with B2B companies across industries—SaaS, real estate, hospitality, IT services, language solutions, and even NGOs and events.

We consult, guide, and also support execution with our in-house team of trainers, designers, and project managers.

Most clients see a visible difference in lead quality, sales meetings, or LinkedIn traction within the first 4–6 weeks.

Absolutely. We offer customized training plans built around your team’s skill level, tools, and goals.

Yes. We’ve helped lean teams build their first outreach engine, recruit salespeople, and close their first major accounts.